With a passion for technology and constant innovation, BMW proudly pushes the boundaries of what’s possible. This dedication helps unlock exciting new realities and deliver memorable experiences in each and every journey. Discover more about Technology from BMW and how this pioneering spirit is inspiring the future of luxury driving.


Whether it’s with glorious sunlight or a star-filled night sky, the panoramic glass sunroof redefines luxury. As an optional extra in the latest BMW X3, X5, X6, iX, X5M, X6M and X7, it is the height of extravagance and comes as standard in the BMW i7 – if it’s next-level grandeur you’re after.

​​From the comfort of optional Executive Lounge Seats* handcrafted in sumptuous BMW Veganza upholstery, BMW has included optional extras such as the Bowers & Wilkins Diamond surround sound system, an elegant LED light display, intuitive BMW Touch Command controls and the BMW Theatre Screen with the stunning 31.3-inch 8K BMW Theatre Screen.


Tiny details are what make moments special. This is why BMW is passionate about going beyond pure functionality to inspire greatness in each and every trip. This is clearly evident with the Iconic Glow Kidney Grille (optionally available with the latest BMW X5, X6, 8 Series), which is elevated even further by Crystal Headlights with Swarovski elements exclusively on the BMW i7. This sense of occasion is accentuated even further by the Welcome Light Carpet and interior mood lighting that automatically activate when opening the door.


With so much technology at your fingertips, it’s no surprise that the BMW i7 recently won the Best Technology award at the What Car? Car of the Year Awards 2023. Watch the official video now and discover what made it stand out from other models.

Watch now



BMW Parking Assistant Pro makes life easier. Powered by AI, it intelligently detects available parking spots nearby and then guides you into the perfect park. It also comes with Reversing Assistant Professional, which can navigate up to 200m while driving backwards for greater confidence. Other features include the new Manoeuvring Assistant, which can remember up to ten commonly used routes. Using the Remote Control function and the My BMW App on your smartphone, you can now park your car when you’re not even sitting in it.


BMW makes driving a personal experience through My Modes. Originally designed to tailor the driver settings, such as steering wheel position, using either the Personal mode, Sport mode or Efficient mode; the fully-electric BMW i7 now offers new modes including Theatre Mode, Relax Mode, Expressive Mode and Digital Art Mode.

These new modes provide a more immersive driving experience. You can enjoy setting engine sounds such as BMW IconicSounds by Hans Zimmer, artistic user interfaces on the Curved Display, ambient lighting, climate control, seat settings, favourite radio stations, recent destinations in the navigation system and much more.


BMW has partnered with the gaming platform AirConsole to bring in-car gaming in selected vehicles. First available with the the latest BMW 5 Series and BMW i5, other BMW models will follow gradually.

Using your smartphone as a controller and the BMW Curved Display, both driver and passengers can play while the vehicle is stationary. The AirConsole app supports multiple players simultaneously and will offer games including “Go Kart Go”, “Golazo”, “Music Guess” and “Overcooked”.



Demo Mode helps to provide you an insight into the ownership of a BMW. It lets you connect to a virtual vehicle and explore the many functions of the My BMW App, including accessing all the latest BMW news and stories within the Explore BMW tab. All you need to do is download the My BMW App and select a ‘Demo Vehicle’.


Get ready for BMW ownership with access to My BMW App Pre-Delivery Mode. By entering your VIN on the App this feature allows you to test out App features, set vehicle preferences in advance, and gain access to guidance around ownership of your specific BMW.