It started with the launch of the BMW 3.0 CSL in 1972, and now five decades later we are celebrating an unmatched automotive journey that's packed with icons of performance, such as the BMW M1 and more recently the BMW i4 M50. Equally as important is the recognition of the great BMW M community, which is why this jubilee is not only dedicated to our numerous successes, but also to our passionate fans, drivers and M enthusiasts.

As part of this historic moment, we look to the future. A new era of emotion, electrification and smarter living is upon us. Our very own interpretation of mobility and lifestyle is evolving and will shape a new generation of BMW M vehicles and community.

To mark the 50th anniversary, numerous product launches and events, along with a few surprises, are in store throughout the year. We ask fans, old and new, to join us, to show their M colours, and say proudly – WE ARE M.


The start of the anniversary year sees the return of the iconic BMW Motorsport emblem. BMW M is putting down a marker for those who love tradition.

The roundel with the staggered semicircles in blue, purple and red was first used on race cars of BMW Motorsport GmbH, founded in 1972. All BMW M models and all BMW models now have the option of having the classic roundel on the front, back and wheel hubs.


In the anniversary year, there’s a wide range of historic paint finishes like Dakar Yellow, Daytona Violet metallic, Macao Blue metallic or Imola Red on offer for selected models. The BMW Individual Visualiser provides a first impression of the distinctive special paint finishes.



Sharing a great story or revealling an inspiring throught is all part of celebrating. So don't be shy. Do you have a greatest BMW M moment? Or perhaps a dream experience that you are working towards?

Share it with us at #WeAreM.

Goodwood Festival of Speed

The Goodwood Festival of Speed (FoS) is a sacred place, combining performance, motorsport and history. Every year, more than 180,000 international visitors flock to Goodwood House in Westhampnett near Chichester in Southern England. It is the biggest event of its kind in the world – and this year sees a BMW M Special.

Visit again soon to discover the exclusive BMW M plans and find out how you can join in the celebrations.