Meet our new friend, Alex.
Meet our new friend, Alex.
At BMW, we create driving pleasure from the perfect combination of dynamic, sporty performance, ground-breaking innovations and breath-taking design. We find inspiration everywhere, especially from those who pioneer and challenge the norm. The BMW ambassador network includes a host of leading figures from the worlds of broadcasting, motorsport, golf, design and luxury hospitality. All are independent thinkers who strive for the highest performance every day.
We are delighted to announce that our new Friend of the Brand is former Arsenal and England footballer, Alex Scott. And if you are keen to hear more about Alex's story, why not take a read of her latest feature articles found in Hunger and Elle Magazine?
Visit Elle Magazine
Alex has appeal and credibility across multiple touchpoints including sport, activism and fashion. Well known for being one of the UK’s leading football presenters - on BBC and Sky Sports – she has now brought her passion for music to Kiss. Alex is also a well-known campaigner for equality and fair representation in the game. She's a great example of a modern leader and her pioneering work in this field has earned her an MBE for services to football.
Alex drives the all-electric BMW iX2; a car for people who live for self-expression and embrace innovation. What's more, iX2 drivers are bold and confident; unafraid to challenge convention and never settling for the ordinary. Like Alex, they are ambitious and energetic with an adventurous lust for life.
BMW is leading the charge in going electric and so is Alex. Follow along as Alex takes us on her journey as she navigates the modern technologies associated with EV ownership. Her authenticity will provide us with a very relatable point of view. Together with Alex, we'll show that owning an EV works around any lifestyle - even one as hectic and full on as hers.
