With the BMW Vision M NEXT e-sound completed and revealed, Hans Zimmer has announced his next partnership with BMW Group, which will further develop the BMW IconicSounds Electric. Working again with BMW Sound Designer Renzo Vitale, Hans Zimmer said: “We have the unique opportunity to turn electric driving in a BMW into a magnificent experience with outstanding sonority. I am really looking forward to the challenge of shaping the sound for future electric BMW’s. Developing the sounds for the BMW Vision M NEXT together with Renzo Vitale was already an inspiring, new experience for me.”

A NEW SOUND EXPERIENCE.

Under the official name BMW IconicSounds Electric, Hans Zimmer will compose and curate a new visionary sound for all future BMW electrified vehicles. This creative process will cover a variety of projects and sound elements, from the many sounds for vision vehicles, concepts, and series vehicles to the general emotional character of electric mobility.

“We are very excited about the exceptional chance of creating the sounds for BMW’s electric mobility together with Hans Zimmer. Thereby we can charge future emotions of our customers worldwide anew and redefine sheer driving pleasure, ” said Stefan Ponikva, Vice President BMW Brand Experience.

THE SOUND OF 2020.

Prior to the Los Angeles Auto Show, Vitale gave exclusive insights into their most recent co-creation in the Santa Monica studio. This involved the development of the sound signaling readiness for driving in purely electric and plug-in hybrid vehicles. The sound experience will enter series vehicles in 2020. “Sound Design gives us the opportunity to evoke positive emotions in our vehicles. This new start-sound triggers joyful anticipation of the electric drive, when the customer enters his vehicle and presses the Start/Stop button,” Vitale said.

Discover more information about BMW’s range of electrified vehicles.