GOODWOOD FESTIVAL OF SPEED.
10 – 13 July 2025.
GOODWOOD FESTIVAL OF SPEED.
10 – 13 July 2025.
BMW was proud to be a part of Goodwood Festival of Speed 2025 and delivered the ultimate experience for our fans.
The home of the Ultimate Driving Machine at Trackside was loaded with immersive experiences and new models, like the BMW M2 CS, concept Speedtop, BMW XM label, and the BMW M3 CS Touring, to name a few. The BMW M3 CS Touring was also serving as ‘ultimate seat in the house’ and offered fantastic views of all the action.
Other standout moments included ‘The Ultimate Sounds and Stories' in partnership with Bowers & Wilkins, along with appearances from presenter Vikki Butler-Henderson and friend of the brand and driver Charlie Martin.
Read on and discover what happened in 2025.
HOME OF THE ULTIMATE DRIVING MACHINE.
BMW raised its game this year with a stunning selection of cars that show BMW at its best. Living up to the Ultimate Driving Machine promise, the stand was full to the brim with innovation, performance and luxurious models to pore over.
The iconic HillClimb at Goodwood Festival of Speed is steeped in tradition and for many is the highlight of the festival. This year the Vision Driving Experience (VDX), the BMW M2 CS and BMW M3 CS Touring stole the show with spectacular performances up the Hill.
THE HEART OF JOY.
The “Heart of Joy” is a new central super-computer created by BMW that combines driving functions into one powerful unit. This innovative control unit has been tested in a special test vehicle called the BMW Vision Driving Experience, which is designed to test it to its limits. Although this test rig won’t be used for regular production, the technology from the “Heart of Joy” was included in all fully electric Neue Klasse vehicle (pictured). It can process information ten times faster than older systems, managing functions like the drivetrain, brakes, and steering, which will greatly enhance the overall driving experience.
