GOODWOOD FESTIVAL OF SPEED.
11 – 14 July 2024.
GOODWOOD FESTIVAL OF SPEED.
11 – 14 July 2024.
BMW was proud to be part of Goodwood Festival of Speed 2024, which proved to be the most memorable yet. Not only did fans and festival-goers have access to the latest BMW models, including electric innovations and concept cars, they also enjoyed two highly anticipated BMW M world premieres.
In keeping with tradition, BMW locations were packed with must-see activations. Stable Yard celebrated 'The Joy of Innovation', while BMW M at Trackside offered guests unforgettable M moments. Read more below.
BMW M AT TRACKSIDE.
The world premiere of the M5 Saloon made BMW Trackside the place to be. Taking place on Thursday 11 July and presented by BMW M CEO Frank Van-Meel and British racing driver Vicky Butler-Henderson, it was accompanied by historic M5 models of the past and showcased other M favourites like the M135, M2, M3 Touring, M4 CS, XM and not forgetting the new X3 which also made its world debut.
Guests were able to soak up the atmosphere with a glass of champagne at the Owners’ bar or watch the Hillclimb from the Grandstand. M fans also got to experience The M5 ‘best seat in the house’ at the top of the M stand.
THE JOY OF INNOVATION AT THE STABLE YARD.
This year Stable Yard transformed into ‘The Joy of Innovation’, a tranquil and immersive location which showcased our most luxurious and technology led innovations. On display were three concept cars; The BMW Vision Neue Klasse, the elegantly crafted BMW Concept Skytop and the BMW i5 Flow NOSTOKANA, where the aesthetic style of South African artist Esther Mahlangu met colour changing technology. The elegant X7, luxurious all-electric i7 and progressive all-electric i5 Touring were also there to be explored.
