Once again BMW hosted two stands at the Goodwood Festival of Speed, while also entering an array of BMW models, both old and new, into the iconic Goodwood Hillclimb. Taking place between Thursday 4th July – Sunday 7th July, this year's theme was 'Speed Kings: Motorsport’s Record Breakers'.
For the first time BMW opened M Town to the public and it proved to be summer's hottest travel destination for performance BMW lovers. M Town hosted a range of the latest BMW M models including the new BMW M135i, the new 2019 season BTCC car, the new BMW X3 M Competition and the legendary BMW M1. M Town was also home to some truly unique BMWs including the BMW Individual M850i Night Sky and the BMW M2 Competition taxi, which was wrapped by Yiannimize.
To celebrate the new trackside location of M Town, the stand hosted incredible M Moments that featured parkour and BMX athletes performing on and around the stand. These M Moments occurred in line with the Supercar and First Glance batch runs, where two new BMWs took on the legendary Goodwood Hillclimb.
BMW X3 M Competition
BMW M340i
BMW Z4 M40i
BMW M135i
BMW M2 Competition
BMW BTCC Race Car
BMW Individual M850i Night Sky
BMW M1 Car
This year the Goodwood Stable Yard was transformed into the BMW Boulevard. The BMW Boulevard was home to the most luxurious and prestigious BMWs. This included the UK premier of the first ever M8 Competition Convertible, the striking X7 and the cutting-edge i8 Roadster, all on a new-to-Goodwood catwalk stage. It was also the UK premier of the first ever BMW M850i Gran Coupé.
The BMW Boulevard also hosted daily moving showcases, which highlighted the “Story of Luxury and Performance” for BMW. The showcases were presented by various BMW experts and celebrities, which included a special appearance by His Grace The Duke of Richmond.
The crowds at Goodwood saw the first ever BMW M8 Competition with M Performance Accessories go up the Hillclimb as part of the Supercar Batch. In addition to enhancing the sporty appearance of the models, the accessory options also meet functional requirements in terms of lightweight construction and aerodynamics. The M Performance Accessories included a Carbon Fibre Kidney Grille, M Performance details, a Titanium Exhaust system, and a sensational M Performance Pro steering wheel with carbon fibre shift paddles and carbon fibre/Alcantara – carbon fibre / leather trim.
Also for the first time, the BMW X4 M Competition went up the Hillclimb in the First Glance Batch. Its powerful combination of BMW M racetrack ingenuity and the BMW xDrive all-wheel drive system is elevated to even greater heights with a striking coupé design.
