BMW
 

GOODWOOD FESTIVAL OF SPEED.

10 – 13 July 2025.

 
BMW

GOODWOOD FESTIVAL OF SPEED.

10 – 13 July 2025.

BMW is proud to be a part of Goodwood Festival of Speed 2025 and is ready to deliver the ultimate experience for our fans.

The home of the Ultimate Driving Machine at Trackside will be loaded with immersive experiences and new models, like the M2 CS, concept Speedtop, XM label , and the M3 CS Touring, to name a few. The M3 CS Touring will also be serving as ‘ultimate seat in the house’ by offering fantastic views of all the action.

Other standout moments include ‘Sounds and Stories’ in partnership with Bowers & Wilkins, along with appearances from presenter Vikki Butler-Henderson and FOB of the brand and driver Charlie Martin.

Read on and discover what to look forward to in 2025.

 

HOME OF THE ULTIMATE DRIVING MACHINE.

BMW is raising its game this year with a stunning selection of cars that show BMW at its best. Living up to the Ultimate Driving Machine promise, the stand will be full to brim with innovation, performance and luxurious models to pore over.

The iconic HillClimb at Goodwood Festival of Speed is steeped in tradition and for many is the highlight of the festival. This year the Vision Driving Experience (VDX), the M2 CS and M3 CS Touring will be stealing the show.

THE HEART OF JOY.

The “Heart of Joy” is a new central super-computer created by BMW that combines driving functions into one powerful unit. This innovative control unit has been tested in a special test-rig called the BMW Vision Driving Experience, which is designed to test it to its limits. Although this test rig won’t be used for regular production, the technology from the “Heart of Joy” will be included in all fully electric Neue Klasse vehicles. It can process information ten times faster than older systems, managing functions like the drivetrain, brakes, and steering, which will greatly enhance the overall driving experience.

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