FRIEZE LONDON.
FRIEZE LONDON.
Since 2004, BMW is proud to have partnered with Frieze London, the world’s greatest Contemporary Art Fair. For five days each year, the Regents Park based fair brings together artworks from over 160 contemporary galleries across almost 30 different countries, showcasing a range of contemporary and historical pieces for a broad audience.
This year, Los Angeles-based artist Nikita Gale will present '63/22' at the BMW Lounge, an immersive installation focused on Forwardism and the Future of Luxury (October 12 - 16). This will also be supported by a host of VIP experiences, such as the Frieze Music event at Koko club (12th October) with Self Esteem performing.
BMW OPEN WORK.
Since 2017, 'BMW Open Work by Frieze' has invited artist to create a visionary project inspired by technology, engineering prowess and BMW design.
In 2022, Nikita Gale’s '63/22' artwork has been inspired by the BMW i7 and will be tapping into the history and politics of sound and its surrounding. The result will be a sculptural installation comprising of a series of electric guitars. Curated by Attilia Fattori Franchini, the immersive experience also explores the relationship between technologies of sound, speed and motion.
"At its third year, BMW Open Work has developed into a unique encounter between industrial knowledge, technology, and artistic thought. Working with such a talented practitioner as Camille Blatrix is an exciting privilege. I can’t wait to see how his interest in the emotional possibilities of functional objects produces new and uncanny relationships through working with BMW." – Attilia Fattori Franchini, BMW Open Work Curator
PREVIOUS COLLABORATIONS.
MADELINE HOLLANDER.
At Frieze London 2021, BMW commissioned Madeline Hollander for the BMW Open Work. Hollander revealed her work, which is composed of recycled LED headlights from the BMW Group Recycling and Dismantling Centre. Titled, 'Sunrise/Sunset', it was selected by curator Attilia Fattori Franchini, and was introduced during Frieze Week in 2020 via an interactive digital platform.
SAM LEWITT.
In 2018, New York-based artist Sam Lewitt presented his work in the BMW Lounge as well as in the VIP Car Service at Frieze London. With this, BMW also took the opportunity to showcase their new luxury sports car: the BMW 8 Series Coupé. Those who enjoyed the luxury of entering the BMW Lounge had the chance to explore the new elegant racer surrounded by Sam Lewitt’s inspired installations.
OLIVIA ERLANGER.
Olivia Erlanger, a New York based artist earned selection for the 2017 BMW Open Work initiative.
For the commission, Erlanger was inspired by current and future BMW technology and created an immersive space which flowed through the fair. The installation, “Body Electric”, drew the audience in with a mix of interactive audio, unusual lighting and unique sculptures that aimed to drive conversation on the changing relationship between people and technology.
“Commissioning new work has been at the heart of Frieze London since it began. Through this partnership with BMW, we are thrilled to be supporting ambitious, thought-provoking work and opening up conversations between art, design and technology.” – Jo Stella-Sawicka, Artistic Director, Frieze
