BMW and Sky Media have announced Sky Arts’ biggest-ever sponsorship agreement showcasing the synergies between Sky Arts programming with BMW: Innovation, design, performance and sustainability driven by technology.
Matched to BMW’s innovative vehicles, the Sky Arts channel creates an immersive, cultural experience for a passionate and engaged audience, who value quality and innovation. Reflected in the creative, BMW will speak to its audiences’ broad passions throughout this sponsorship by bringing to life technology stories from the brand’s latest model, the all-electric BMW i7.
Michelle Roberts, Marketing Director, BMW UK, said: “We’re incredibly excited to work with Sky Media to build awareness of the cutting-edge technology at the heart of the latest BMW models. Sky Arts is defined by its original and imaginative programming and there could not have been a more logical fit to showcase the innovation which is built into the BMW i7 and BMW iX."