The British GQ’s annual luxury summit – GQ Heroes in association with BMW – returned for another year of inspired talks and presentations in Oxfordshire. Taking place from Wednesday 3 July to Friday 5 July 2024, the event explored and debated the relationship between luxury, media, music, art, television, wellness and mental health. As part of the VIP experience, guests had access to the latest all-electric BMW i7 M70 and the concept BMW i5 Flow NOSTOKANA, which was on display throughout the event.

GQ HEROES 2024 .

On stage was an extraordinary group of contemporary entertainment icons, fashion designers, wellness trailblazers, comedians, politicians, sports personalities, international bestselling authors, film stars and activists, as well as a collection of CEOs, digital disruptors and industry leaders from the world of luxury and beyond. As VIP guests, they enjoyed being chauffeured to the event in a BMW 7 Series.

Speakers this year included Russell Crowe, Anya Taylor-Joy, Tim Spector, Emma Corrin, Glen Powell, Taban Shoresh and Imran Chaudhri. Talks ranged from on-stage interviews and panels to more intimate discussions, after-dinner speaking and special musical performances. Also in attendance were the BMW Friends of the Brand, including Edith Bowman, Russell Tovey, Ross Edgerly and Luke Newton. The BMW panel also included interviews with Stella Clarke, the designer of the BMW i5 Flow NOSTOKANA’ conducted by Greg Davies, Wired Editor along with entrepreneur Suhair Kahn.


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