GOODWOOD REVIVAL.

TAKING YOU BACK TO THE GOLDEN YEARS.

Goodwood Revival is a magical step back in time, celebrating the golden era of motorsport with all the glitz, glamour and romance to go alongside it. Held every September since 1998, the three-day festival has grown to become one of the biggest historical motorsport events in the world and is the only one to be staged entirely in period dress.

The 2018 BMW Stand, positioned in the Earls Court Motor Show, was designed to celebrate the craftsmanship of what luxury means to BMW. Set in the BMW Lounge, visitors had the opportunity to:

Get up close and personal with the iconic 507 that was pivotal to BMW’s heritage with a unique photo moment
Interact with the new BMW M5 Competition and BMW 8 Series both equipped with individual options
engage with BMW Motorrad, present on the stand for the first time with the exclusive, custom classic Black Phantom and the modern BMW R nineT equipped with Option 719 accessories
Visit BMW, MINI and Rolls-Royce vehicles at the March Motor Works "BMW workshop", courtesy of BMW Group Classic
Watch a number of classic vehicles take to the track, courtesy of BMW Group Classic

BMW INDIVIDUAL.

Visitors could leave the BMW stand with their own personalised BMW Notebook, personalised by our calligrapher. A perfect way to demonstrate the hand made and craftsmanship of BMW Individual.

The stand also included a selection of BMW Individual upholstery leathers and paint samples to engage with.

THE KING'S BMW 507.

The spotlight was very much on a white BMW 507, once driven on the German motorways by “The King” Elvis Presley during his military service there. The remarkable discovery in a barn in California has long since been restored to its original splendour.

EARLS COURT MOTOR SHOW.

From past to present: the Earls Court Motor Show is the only place at Goodwood Revival where manufacturers can juxtapose their classic models with the very latest in their production line.

The BMW 507, M5 Competition, 8 Series Coupé, Black Phantom and R nineT all featured in this area.