#DESIGN

DISCOVER BMW

BMW iX 360 INTERIOR EXPERIENCE.

BMW iX 360 INTERIOR EXPERIENCE.

Discover the BMW iX with the new comprehensive 360 Interior Experience

BMW Q & A WITH BARBER AND OSGERBY.

BMW Q & A WITH BARBER AND OSGERBY.

Join us for an exclusive chat with renowned designers Edward Barber and Jay Osgerby.

FRIEZE LONDON 2021.

FRIEZE LONDON 2021.

Discover how art, technology and design come together in a pioneering BMW Open Work at Frieze London 2021.

JEFF KOONS AND THE ART OF LEADERSHIP.

JEFF KOONS AND THE ART OF LEADERSHIP.

Discover what world-renowned artist Jeff Koons thinks about the art of leadership.

HUMANISING TECHNOLOGY.

HUMANISING TECHNOLOGY.

Discover the team behind BMW's first ever visual identity for the new BMW iX's Intelligent Personal Assistant.

BMW iX3 PREMIER EDITION: A SEAMLESS LIFE.

BMW iX3 PREMIER EDITION: A SEAMLESS LIFE.

Discover the future of exploring thanks to the new BMW iX3 Premier Edition and its intuitive digital services.

BMW M4 COMPETITION x KITH.

BMW M4 COMPETITION x KITH.

Stylish streetwear brand KITH goes all-in with BMW to collaborate on an exclusive high-performance sports coupé.

BMW GOODWOOD SPEEDWEEK.

BMW GOODWOOD SPEEDWEEK.

Having taken the difficult decision to postpone the 78th Goodwood Festival of Speed and the Goodwood Revival, the organisers were determined that 2020 would not be a year without racing at Goodwood.

BMW VIRTUAL VIEWER.

BMW VIRTUAL VIEWER.

What better way to discover next-generation technology than through a next-generation experience?

THE X7 DARK SHADOW EDITION.

THE X7 DARK SHADOW EDITION.

Discover the premium details that make the limited edition BMW X7 Dark Shadow Edition so luxurious.

THE 4: THE MAGIC OF LINES.

THE 4: THE MAGIC OF LINES.

Discover Seungmo Lim's story as designer of both the concept and production vehicle of the new BMW 4 Series Coupé.

A NEW DIMENSION IN LUXURY.

A NEW DIMENSION IN LUXURY.

Project leader Jörg Wunder reveals how an idea was transformed into a luxury SAV.

ICONIC BMW SPORTS CAR STEPS DOWN.

ICONIC BMW SPORTS CAR STEPS DOWN.

From numerous awards to unmatched sales, discover the legacy of the iconic BMW i8 as it goes into end of production.

M8 8 OF 8 THOUGHT LEADERSHIP.

M8 8 OF 8 THOUGHT LEADERSHIP.

Michelle Roberts, Marketing Director of BMW UK, and Graeme Grieve, Chief Executive Officer of BMW Group UK share their thoughts on this exclusive ’spiritual successor’ to the original BMW 8 Series.

IMPRESSIVE – OPEN AND CLOSED.

IMPRESSIVE – OPEN AND CLOSED.

Discover what team members from the exclusive BMW Value Development Team had to say about the process of making the BMW 8 Series Convertible so luxurious.