#DESIGN

DISCOVER BMW

THE X7 DARK SHADOW EDITION.

THE X7 DARK SHADOW EDITION.

Discover the premium details that make the limited edition BMW X7 Dark Shadow Edition so luxurious.

THE 4: THE MAGIC OF LINES.

THE 4: THE MAGIC OF LINES.

Discover Seungmo Lim's story as designer of both the concept and production vehicle of the new BMW 4 Series Coupé.

A NEW DIMENSION IN LUXURY.

A NEW DIMENSION IN LUXURY.

Project leader Jörg Wunder reveals how an idea was transformed into a luxury SAV.

ICONIC BMW SPORTS CAR STEPS DOWN.

ICONIC BMW SPORTS CAR STEPS DOWN.

From numerous awards to unmatched sales, discover the legacy of the iconic BMW i8 as it goes into end of production.

IMPRESSIVE – OPEN AND CLOSED.

IMPRESSIVE – OPEN AND CLOSED.

Discover what team members from the exclusive BMW Value Development Team had to say about the very secretive process of making the BMW 8 Series Convertible so luxurious.

LOOK ME IN THE i.

LOOK ME IN THE i.

Discover the beautiful details of the new BMW iX3 through the words and photography of BMW's expert Design Development team.

“IT HAS TO BE A UNIQUE SOUND...”

“IT HAS TO BE A UNIQUE SOUND...”

The new BMW 8 Series, whether in the coupé, gran coupé or convertible, is a sports car for aesthetes. And what goes for the look and performance, also applies to the sound.

CES 2020: CHANGE YOUR PERCEPTION.

CES 2020: CHANGE YOUR PERCEPTION.

Discover the latest BMW innovations being unveiled at the Consumer Electronic Show 2020 (CES) in Las Vegas.

THE PAINT STORY.

THE PAINT STORY.

Say it with flowers! The world’s leading floral designers, the creative florists at Belgian ‘Team Ost’, matched flowers to three stylish body colors for the BMW 7 Series.

LUXURY MUST AROUSE EMOTIONS.

LUXURY MUST AROUSE EMOTIONS.

Adrian van Hooydonk, Chief Designer of BMW Group, discusses the new appearance in the segment of BMW's most exclusive vehicles.

CELEBRATING 20 YEARS OF THE BMW Z8.

CELEBRATING 20 YEARS OF THE BMW Z8.

To celebrate 20 years of the BMW Z8 – made famous by James Bond – BMW have commissioned four limited-edition design prints from Instagram illustrators.

BMW UNVEILS THE X6 IN VANTABLACK®.

BMW UNVEILS THE X6 IN VANTABLACK®.

BMW presents a spectacular one-off BMW X6 Sports Activity Coupe with a Vantablack® paint finish at the Frankfurt Motor Show.

NEW BMW M4 COUPÉ ///M HERITAGE EDITION.

NEW BMW M4 COUPÉ ///M HERITAGE EDITION.

BMW unveils the new and exclusive BMW M4 Coupé ///M Heritage Edition at the legendary Nürburgring race circuit.

DESIGN WINNER REFLECTS ON BMW X7.

DESIGN WINNER REFLECTS ON BMW X7.

After winning BMW's design competition, Eva-Maria Günther reflects on the designing and crafting of the new BMW X7 interior.

HIGHLIGHTS FROM BMW'S 2019 #NEXTGen EVENT.

HIGHLIGHTS FROM BMW'S 2019 #NEXTGen EVENT.

Discover all the latest news from the BMW's 2019 #NEXTGen event in Munich.