For over 40 years, the BMW Group has initiated and engaged in over 100 cultural partnerships worldwide. The focus of this long-term commitment to culture is modern and contemporary art, jazz and classical music as well as architecture and design.
BMW has worked with artists such as Gerhard Richter, Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko and commissioned architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelbau. BMW supports BMW Tate Live as well as the Frieze Art Fair.
The BMW Group takes absolute creative freedom in all the cultural activities it is involved in for granted – as this is just as essential for ground breaking artistic work as it is for major innovations in a successful business.