By the time the 1960s (and second-wave feminism) had descended on London, British Vogue even had its own automobile columnist in Lady Antonia Fraser. When reflecting on the latest generation of female drivers, who were embracing the spirit of the journey, she declared whimsically in 1965, “We are a company of enthusiasts, enjoying a series of special relationships with our cars, [which are] very much part of a women’s world.”
And once again, BMW was right in the thick of it. Its so-called bubble car, the Isetta, now an icon of modernist design, allowed drivers in the 1950s to zip around city streets and across the Alpine routes. By the ’70s, the first BMW 3 Series had arrived – a car designed to reflect the glamour and optimism that fuelled the decade.
In this era where anything seemed possible, a road trip became an artistic expression in itself and a rogue-ish mark of celebrity. British Vogue captured some of these now infamous driving holidays throughout the decades, from Christian Dior’s motoring guide to France to Salvador Dalí’s favourite spots to zip between on a Spanish holiday to Elizabeth Taylor and Richard Burton’s very extravagant trip to Geneva.