RE:THINK

CREATING WITH CIRCULARITY IN MIND.

It’s about RE:DUCING, RE:USING and RE:CYCLING. New materials, new technologies, new processes and, in general, new ideas. It is about the mindset shift within the BMW Group and beyond.

A FLOOR MAT FROM THE OCEAN.

BMW POINTS FOR SMART DRIVERS.

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RE:USE

EXTENDING THE VALUE OF OUR PRODUCTS AS MUCH AS WE CAN

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RE:DUCE

DOING MORE WITH LESS

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RE:CYCLE

KEEPING RESOURCES IN THE LOOP AS LONG AS WE CAN

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