BMW is looking to the future of progressive design, image and identity, sustainable luxury and more, as part of BMW UK’s partnership with British Vogue on their Forces for Change initiative.

This year-long editorial campaign will focus on celebrating the people, organisations, and ideas deemed to be forces for positive change across a broad range of areas. It will involve content published online and as well as instalments in printed editions of British Vogue. BMW UK and British Vogue will also be present at key events throughout the year related to the partnership.

You can find more information about this exciting partnership here.

The design process of the BMW Vision iNEXT

We began the partnership by exploring our commitment to sustainable design, both on and off the road.  Sustainability has been one of BMW’s core values for years, with a commitment to environmental responsibility running through all parts of the business. This is part of what brought the BMW i3, i8 Coupé and Roadster to the fore, each vehicle raising the bar in terms of what it means to drive an electrified vehicle.

And these vehicles are merely the beginning; BMW’s ultimate goal is to have a stable of 25 electrified cars on the road by 2023. From the BMW iX3 through to the exciting BMW iNEXT, which will be enabled for highly automated driving, the future is bright.

BMW Vision iNEXT

BMW’s environmental creds are embodied in the i Range and beyond, extending through to the manufacturing processes and factories where vehicles are produced. There is no better example than BMW’s factory in Leipzig, which is one of the most environmentally friendly car plants in the world.

Situated in the midst of meadows and forests, the factory is home to over 780,000 bees that pollinate the plants and provide the area with local honey. The grounds are home to a variety of birds, including swifts, hawks, and jackdaws. Add to this the fact that the vehicles made at Leipzig are also environmentally friendly. Take the BMW i3; its yarn is spun from natural plant fibres like wool and hemp, its wood paneling is certifiably sustainable, and dozens of plastic bottles are recycled into every car. Talk about serious commitment. 

BMW i3

BMW UK and British Vogue’s Forces for Change initiative will cover a range of topics as the months go on, focusing on social issues that are at the heart of what both brands care about. Get ready for an exciting year to come.

Find out more in the June edition here.

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