NOT A CAR FOR WALLFLOWERS.
The message is clear: to create (or be) a style icon, go bold. It’s precisely that visionary sentiment that Dukec tapped into when creating the new BMW 4 Series Coupé – combining true innovation with a deep sense of the brand’s prestigious heritage to make a car like no other. “That’s the key balancing act in the new BMW 4 Series as a whole: creating something that’s avant-garde and timelessly beautiful at the same time,” Dukec says.
A GRILLE LIKE NO OTHER.
Dukec was particularly inspired by the art-deco style BMW 328 Coupé, with slender, vertical grilles manufactured between 1936 and 1940, as well as the '70s favourite, the BMW 3.0 CS, whose more compact grille was angled slightly forward.
“The kidney is our strongest brand icon,” says Dukec. “Of course, in the 4 Series Coupé, no feature is more powerful than BMW’s classic twin kidney grille – featured on nearly every BMW front since 1933... There’s never been a generation of car that kept the same kidney grille shape as its predecessors.”