Celebrating female pioneers - past and present.

With great pride, BMW i has continued its on-going AllBright partnership with a new initiative called Pioneering Through The Ages – The Blue Plaque Tour. With the purpose of celebrating great female pioneers, this day-long event shone a light on the often-overlooked women in history who have not only achieved greatness in their respective fields but also continued to inspire new generations today.


Sprinkled across London are Blue Plaques, which are awarded to people of great achievement. To help guests find the five specific plaques awarded to pioneering women, a fleet of BMW i3s vehicles escorted the AllBright members and guests.

To ensure that each pioneering woman and her amazing achievements were fully appreciated, BMW i and AllBright invited a number of brilliant women currently working in the respective fields and also creating much needed change.


Hertha Ayrton (1854 –1923)

Renowned physicist, feminist and pioneer for women’s rights.

Emmeline (1858-1928) & Dame Christabel Pankhurst (1880-1958)

Founded the Women’s Social and Political Union (WSPU) and campaigned for women’s right to vote.

Rosalind Franklin (1920-1958)

Discovered that DNA molecules had two forms and that DNA was created in a helix-like structure.

Eleanor Rathbone (1872 –1946)

Pioneered family allowances for mothers and children, pensions for widows, and the right for women to vote.

Countess of Lovelace, Ada Byron (1815 –1852)

As a mathematician and computing pioneer, Ada wrote an algorithm that is now regarded as the world’s first piece of computer code.


To complement the tour, BMW i organised a panel event. This gave guests a chance to ask the modern day female pioneers from the Blue Plaque Tour about their unique  experiences. Hosted by Claudia Winklmen, guest speakers included Christina Okorocha & Rumbi Mupindu, Co-founders of Vamp; Dr Sunetra Gupta, Professor & Epidemiologist; and Frances Scott, Founder & Director of 50:50 Parliament. 

If you are interested in knowing more about these female pioneers – past and present – you can read the AllBright editorial  and be inspired by their amazing stories. 



AllBright was founded in 2017 by Debbie Wosskow OBE (Founder of LoveHomeSwap) and Anna Jones (former CEO of Hearst). Since 2019, BMW i has teamed up with AllBright in support of their mission to celebrate and champion women who are inspiring change. As part of this of this partnership, BMW i has collaborated with AllBright on several exclusive events, such as the AllGreen and InnovateHer intiatives. 


AllBright is the leading global careers network for women, combining digital-first resources, with a physical members club in London. AllBright offers working women an inspiring space to connect, develop, and supercharge their careers – all while building their confidence along the way.

Driven by a mission to empower a thriving global sisterhood, AllBright is uniquely positioned to support women at all ages and stages of their careers with a toolkit that includes online training, events, exclusive content and unrivalled networking opportunities. For memberships and more visit

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