The BMW M8 Gran Coupé First Edition is a BMW like no other. Based on the M8 Gran Coupé Concept, an exclusive collection of only 8 First Edition models were produced, along with a further run of limited-edition models available for purchase. Michelle Roberts, Marketing Director of BMW UK, and Graeme Grieve, Chief Executive Officer of BMW Group UK share their thoughts on this exclusive ’spiritual successor’ to the original BMW 8 Series.
THE ORIGINAL BMW 8 SERIES WAS RELEASED 30 YEARS AGO, HOW HAS THE ESSENCE OF THE ORIGINAL CAR BEEN CARRIED INTO THE NEW M8?
GG: I remember the launch of the original 8 Series really well. It was 1990, my first year at BMW, and I was lucky enough to be at the customer launch event. Back then, as it is now, the car was stylistically stunning, with features like pop-up headlights, Dynamic Stability Control and rear-wheel steering. The on-board display system, chassis dynamics and many other features ensure this level of detail is carried through to the new M8.
Of course, we never had M in the original 8 Series. We had an 840i, an 850i and we had an M Sport, but we never had a full M car. With the current 8 Series, it was only right we introduced it in its true M form and it’s available in three body styles; Coupé, Convertible and, my personal favourite, the Gran Coupé. It’s very much the pinnacle of the BMW range.
MR: Well, I wasn’t old enough to fully experience the original 8 Series when it came out but, the beauty of it was in its striking, yet elegant, design - a distinctive wedge shape with the pop-up headlights Graeme mentioned. It was the original Grand Tourer - a real force of nature. We’ve taken these characteristics and adapted them to create something modern, unique and exhilarating.