Five experts from the Design Development department use the power of photography and words to pick out the design elements that make the BMW iX3 special for them. And, in doing so, they also provide insight into their work.
Their challenge was to examine the car from all angles, take photos of favourite details and share expert insight. The participants, from left to right: Daniel Wechner (Project Lead BMW i Design), Birgit Bittermann (Photographer for BMW Design Identity and Media), Fabio Olivotti (Head of Design Identity, Media and Events), Panos Karras (BMW iX3 Exterior Designer), and Kai Langer (Head of BMW i Design). Here is what they had to say.