GOODWOOD REVIVAL.
Learn about one of the world’s greatest historical and truly unforgettable motorsport events – the Goodwood Revival.
BMW made a long-awaited return to Goodwood Festival of Speed 2021, taking place from 8th - 11th July 2021. Once again, they hosted two stands, and entered a range of BMW models, from past and present, into the iconic Goodwood Hillclimb. The BMW M Town stand was also the stage for the thrilling reveal of the new BMW 2 Series Coupé, which made its world premiere at the festival.
After a year’s hiatus, the M Town stand proved to be even more exciting and immersive than ever. Festival attendees were able to discover the very latest BMW M models including the new BMW M3 Competition Saloon, the M4 Competition Convertible and exclusive M4 x KITH Edition. All eyes were also on M Town for the world premiere of The 2, which saw the new BMW M240i model unveiled for the very first time by His Grace The Duke of Richmond. The new model took on the legendary Goodwood Hillclimb that morning.
This year the Goodwood Stable Yard was transformed into the BMW Electric Boulevard, showcasing the most premium and pioneering models in the BMW range. Cutting-edge electric models on display included the new BMW i4, BMW’s first purely electric Gran Coupé. Also on show were the iX3 Premier Edition, iconic 545e PHEV, and the all-new and fully electric BMW iX. The BMW Electric Boulevard also hosted exclusive previews and interviews with friends of BMW, including Jodie Kidd and Edith Bowman.
BMW iX50
BMW iX3 Premier Edition
BMW Motorrad CE 04
BMW 545e Saloon
BMW i3s
BMW i4 eDRIVE40
BMW 1602e
BMW iFE.21
The crowds at Goodwood were also treated to seeing the new BMW 2 Series Coupé go up the Hillclimb as part of the world premiere which took place at Goodwood on the 7th July. The M5 CS also made its debut up the legendary Goodwood Hillclimb showing spectators its M Sporting DNA.