Nobody knows the interior of the BMW X7 as well or on such a deeply personal level as Eva-Maria Günther. Responsible for the X7’s interior design, Eva-Maria was the winner of an internal BMW competition that asked entrants to design a completely new and complex vehicle from scratch. From a field of 25 designs, Eva-Maria took top spot.
The sketches she submitted for the competition remained the guideline for all design questions right until the end. “It's very useful to have these key sketches,” she explains, “in a process that has taken several years, they provide orientation and help us stay true to the original vision.”
She worked with a team of twenty people, including designers and other experts, to tackle the big and small issues of this particular brief: engineers, material specialists, ergonomics experts and modellers.
Graduating in automobile design with a specialisation in cabin design, Eva-Maria’s passion for both cars and design helped her throughout the process. “I love this field of work,” she explains, “because you can fuse function and emotion.”