Every January, the world looks to the Consumer Electronic Show (CES) in Las Vegas for a glimpse into the future. In 2020, BMW used this global stage to show off its new BMW i Interaction EASE, the impressive BMW X7 ZeroG Lounger and the new BMW i3 Urban Suite. The big idea was to #ChangeYourPerception.
THE BMW i INTERACTION EASE.
With its abstract design and modern ambience, the BMW i Interaction EASE at the BMW Stand was hard to miss. This installation brought to life the amazing possibilities of the BMW i interior space, allowing visitors to experience the aesthetics and interactivity that will be expected of autonomous driving. The first round of the BMW i Interaction EASE features will become reality in the BMW iNEXT.
“The BMW i Interaction EASE demonstrates what mobility might feel like in the future once autonomous driving becomes commonplace: luxurious, human, and intuitive” explains Adrian van Hooydonk, Senior Vice President BMW Group Design. “Passengers start their journey with the feeling of having already arrived.”