EASE & BOOST.
At the core of BMW’s latest concept car are the EASE and BOOST experience concepts. BOOST is all about the actual driving experience, while EASE encompasses the autonomous driving experience. From ensuring maximum concentration to feeling safe and relaxed, the in-car living space is optimised and personalised via interaction, entertainment, and sensory elements.
The driving force behind BMW's latest concept cars is a new set of pillars, which are referred to as D+ACES. This stands for Autonomous driving, Connectivity, Electrification, Services (ACES) and Design.