What better way to discover next-generation technology than through a next-generation mobile experience? The new BMW Virtual Viewer uses augmented reality to bring the BMW Plug-in Hybrid (PHEV) range to life in a way that’s never been seen before. Wherever you are, at home, on your driveway or out and about, you’ll be able to see your dream BMW Plug-in Hybrid as though it were really there. You can make it life-sized to truly experience the feeling of having your own BMW Plug-Hybrid parked outside your home, or even have some fun making it small enough to fit onto your desk or next to your pet.

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BMW X5 White 3/4 front view night sky


Using just the power of your phone, you can now get even closer to the Plug-in Hybrid range, all without leaving the house. Simply choose between the BMW X1, X5 and 3 Series Touring PHEV, then let the Virtual Viewer map the model directly into your surroundings. Once everything is calibrated, the car is yours to explore. Enlarge the car with your fingers and move your phone to look around and dive inside, experiencing how it feels to sit in the driving seat. With simple actions, you can bring your virtual car to life, like tapping to turn on the lights and open the doors. Or, let the chatbot do it for you, it can even turn on the radio if you ask it to. The BMW Virtual Viewer can answer all your questions, as well as test your knowledge with fun quizzes. It’s like having your own BMW Intelligent Personal Assistant.


The BMW Virtual Viewer does more than show you what’s on the outside. With X-ray view, you can strip back all the layers to see exactly how the innovative eDrive technology works. It’s the perfect way to discover how an electric motor and combustion engine can work together in harmony, powering a drive that’s efficient and enjoyable. Inside the car, you can learn more about the technologies at the heart of the BMW Plug-in Hybrids. Simply click on the hotspots to discover how they can enhance your driving experience.


Customise your chosen virtual Plug-in Hybrid with a selection of options BMW offers, all modelled in augmented reality. From mixing and matching the exterior paint finish to interior trims and everything in between, the Virtual Viewer gives you a few aesthetic combinations to try out. Watch the PHEV instantly change in front of your eyes and find the look that matches your style, before sharing a picture of your dream car with your friends.


If you want to know how the PHEV range will fit your lifestyle, the BMW Virtual Viewer can help with that too. Alongside seeing and exploring your chosen model, it also reveals everything you need to know about electric driving. From the number of charging stations to the electric range, you can discover more about the ins and outs of the some of the BMW Plug-in Hybrids in the range by exploring the information sections. You can even take a few fun quizzes to test your knowledge.

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