BMW has partnered with the unique Festival No. 6, which took place in the magical Welsh coastal town of Portmeirion from 6 – 10 September. The eclectic event embraced multi award-winning culture, music and arts, which BMW felt was a perfect match for their brand’s vision.

To celebrate this partnership, BMW sent three influencers in BMW X Models on the ultimate road trip from London to the festival, and back again.

Taking in some of the best of British countryside, influencers – @queenb, @zobolondon and @London – enjoyed riding in the BMW X2 (BMW X2 xDrive 20d M Sport), X3 (BMW X3 xDrive 2.0i M Sport) and X4 (BMW X4 xDrive 20d M Sport), respectively.

Highlights from the festival included performances from Friendly Fires, Jessie Ware, Franz Ferdinand and The The, alongside appearances from Will Self, Reginald D Hunter and Eimear McBride.