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The world-renowned contemporary artist FUTURA 2000 has designed three unique originals and a limited edition of the BMW M2 Competition. “The BMW M2 Competition is dynamic, extroverted and, to a certain degree, pleasantly provocative. I consider it a great honour to be able to add a special touch to this vehicle,” says FUTURA 2000. Known for his mastery of colour, concentric forms and kinetic composition, FUTURA 2000's collaboration with BMW had its debut at Frieze Los Angeles 2020.
FUTURA 2000, born Leonard Hilton McGurr, established himself as a pioneer when graffiti met the formal gallery ecosystem in the 1980s. He quickly became known for his radical approach in the street, introducing abstraction to an entirely letter based discipline, and found himself as part of a wider art movement that included the likes of Jean-Michel Basquiat and many more.
Markus Flasch, CEO BMW M, commented: "We are very proud of having been able to gain such an internationally well-known artist as FUTURA 2000... With his unique, constructive and rebellious style, Futura is perfectly suited to a young and wild automobile such as the BMW M2 Competition."
The artist worked extensively on both the models exterior and interior. The trim strips on the instrument panel and the centre console of each vehicle boast a special, individually created FUTURA 2000 design. The bi-coloured, Dakota leather M sports seats in black and ivory white feature polar blue contrast stitching.
The interior package also includes an M Alcantara leather-clad sports steering wheel with a grey 12 o’clock marking and special door sill trims bearing the limited-edition number "1/500" and a Futura signature. From the outside, it is recognisable by the painted surfaces on the front and rear aprons and the side sills. Moreover, each car is fitted with 19-inch jet black light alloy wheels.
BMW M is working with FUTURA 2000 as part of a multi-tiered project at Frieze that focuses on the fertile ground between art, innovation and design. This year's programme included Frieze Music, which featured Moses Sumney, Caroline Polachek, Zsela as well as DJ Uwuqi; and was co-curated by writer and curator Kevin McGarry and Hans Ulrich Obrist, Artistic Director, Serpentine Galleries London, in association with NeueHouse.
What’s more, Soho House and BMW i hosted an international program of events and experiences, which included an art talk where FUTURA 2000 and rapper Lupe Fiasco spoke about “Sights and Sounds”, moderated by writer Arty Nelson.
The annual contemporary art fair features around 70 L.A.-based and international galleries, alongside a site-specific program of talks, music and commissioned artist projects organized in collaboration with leading curators. Frieze Los Angeles is led by Victoria Siddall, Director, Frieze Fairs, and Bettina Korek, Executive Director, Frieze Los Angeles.
The BMW M2 Competition is a true high-performance athlete. Powered by a dual-charged, straight six-cylinder with M TwinPower Turbo Technology and 410 hp, it was again the best-selling BMW M automobile and most popular model in its segment in 2019. In the readers’ voting for the “sportiest cars of 2019” held by the magazine “sport auto”, the BMW M2 Competition asserted itself in the category “Coupes up to 75,000 Euros” and clinched the “sport auto” Award 2019.
