The latest KITH x BMW exclusive collaboration has landed and this time it's all about the first fully electric M vehicle – the BMW i4 M50. Only six limited edition BMW i4 M50 by Kith vehicles will be produced globally; with only one available in the UK. 

At the heart of this creative journey is New York designer Ronnie Fieg, Founder of Kith.  Ronnie's lifelong passion for BMW has inspired him to also restore his own electric 1972 BMW 1602, which has been styled to complement the BMW i4 M50 by Kith. Featuring the same unique paint finish, it's now known as the BMW 1602 Elektro by Ronnie Fieg.

As part of this exclusive partnership, Kith is selling a 51-piece limited edition lifestyle collection. Inspired by the colours of the Kith Vitality Green vehicle paint and BMW Individual Caramel Merino vehicle leather, you can browse the collection in Kith stores around the world.

Watch the BMW i4 M50 by Kith being crafted, built and assembled now.


BMW has named the new exquisite vehicle colour after the collaborating partner: Kith Vitality Green is a bespoke rich, dark green that is limited to this very special collaboration.

What’s more, an additional ring in the colour Kith Vitality Green has been added around the BMW logo on the bonnet of the BMW i4 M50 by Kith. The logo on the bonnet of the 1972 BMW 1602 by Ronnie Fieg looks different again: the BMW letters have been swapped for Kith. A similar logo in black and white with the subline “Elektro-Auto” can be found as an engraving on the lid of the cup holder.


As part of this exclusive partnership and to also mark BMW M’s 50th anniversary year, Ronnie Fieg has also transformed his very own 1972 BMW 1602 into a contemporary electric car.


At the 1972 Olympic Games in Munich, two BMW 1602s, converted into electric cars, were used at various long-distance competitions as camera cars by the organisation committee. This was the start of a pioneering, forward-looking evolution of electrified vehicles at BMW.


The BMW i4 M50 by Kith boasts luxurious caramel interior. From the knee bolster and steering column to the seat and side panelling, your senses are treated to premium merino leather upholstery. The front and rear floor mats are also trimmed in caramel-coloured leather and embroidered with the M logo, which has been changed to Kith, and the M stripes. Kith lettering in a box design is debossed on the headrests as well as the front centre armrest. And finally, 'KITH Exclusive Edition' has been laser-engraved into the trim. This elegant caramel finish is also found In the 1972 BMW 1602 Elektro by Ronnie Fieg. 


The BMW i4 M50 represents the first time that BMW M merged with BMW i. Featuring a fully electric powertrain fed by two BMW M eDrive motors, it achieves a powerful 544 hp in Sport Boost mode and goes from 0 to 62mph in 3.9 seconds. It is locally emission-free and has a reach of up to 318 miles according to WLTP*. 

The Kith model is equipped with some truly outstanding features. Alongside the adaptive M chassis, it has the M Sport brakes with red brake callipers, the M aerodynamic package and the BMW Individual Shadow Line lights. Plus, electric sliding glass roof, fine oak wood trim and the M high-gloss Shadow Line exterior trim. These premium features are rounded off by the Harman/Kardon surround sound audio system.


Ronnie Fieg's passion for BMW was sparked as a boy by his grandfather, which is why the collaboration with BMW M feels like a journey that has come full circle for him. Ronnie founded his Kith label in 2011. The collaboration between the BMW and Kith brands started in 2020 with the design of a BMW M4 Competition Coupé by Ronnie Fieg. The 150 editions of the exclusive BMW M4 Competition × Kith were extremely popular,  selling out in less than 30 minutes.

*Range figures were obtained after the battery had been fully charged. The BMW i4 is a battery electric vehicle requiring mains electricity for charging. Figures shown are for comparability purposes. Only compare fuel consumption, CO2 and electric range figures with other cars tested to the same technical procedures. These figures may not reflect real life driving results, which will depend upon a number of factors including the starting charge of the battery, accessories fitted (post- registration), variations in weather, driving styles and vehicle load.