Celebrating and championing women to inspire change.

Since 2019, BMW i has teamed up with AllBright, an exclusive club and community for women, in support of their mission to celebrate and champion women who are inspiring change.

This growing global business network has clubs in London and West Hollywood, with more to come in New York and Washington DC. In addition to these beautifully curated spaces, members also have access to programmed events, club and partner facilities, and also the opportunity to meet like-minded women within a positive community.


BMW i and AllBright hosted a second ‘iPitch with Purpose’, where five inspiring women presented their progressive businesses that aim to have a social, economic or environmentally-conscious impact on the world. With a shared goal of championing female entrepreneurs, the event provided opportunities for these business founders to network and gain possible support from an investor audience and AllBright community. Michelle Roberts, Marketing Director, BMW UK was especially delighted to award the BMW i ‘Pitch of the Day’ to Lily Rice, Co-founder of Presca, claimed as the world’s first climate positive sportswear brand. With this accolade, she receives a new, all-electric BMW iX3 for three months to support her business venture and the offer of any relevant guidance and expertise that could help it evolve.


Discover more about the winner of the ‘Pitch of the Day’ from our previous ‘iPtch with Purpose’ event - Jasmine N Cannon-Ikurusi, founder of The Sapphire Community Group - and how the loan of an all-electric BMW iX3 helped support her business.

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AllBright is all about supporting women with their careers, regardless of their age or stage. This is achieved through skills development, on-going events and by providing a unique environment to connect, create and collaborate. The regular AllBright MEETS events are a perfect example of this, which give members the opportunity to socialise and network. There is also the AllBright Academy, which is a 10-week digital course, and also an exclusive live events programme such as the quarterly iPitch with Purpose platform, which provides funding for up-and-coming businesses.


Electrifying Conversations are here to spotlight inspiring female changemakers and pioneers in their industry. We place some of the best, most influential female minds in the BMW i passenger seat, along with host and AllBright co-founder Anna Jones, to discuss topics that we want and need to hear about. Watch the video below to gain a greater appreciation of Electrifying Conversations and how they can inspire change. 



AllBright was founded in 2017 by Debbie Wosskow OBE (Founder of LoveHomeSwap) and Anna Jones (former CEO of Hearst). As true entrepreneurs, they both saw a great opportunity and a real need for women in the modern workplace; so it wasn’t long before the first AllBright Club was opened in London (Rathbone) in March, 2018. More recently, an AllBright club has opened in Mayfair. 

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