The partnership between BMW and Coldplay has moved up a gear thanks to the world’s first ever mobile, rechargeable show battery, which will be used for the band's upcoming Music Of The Spheres World Tour.

This latest collaboration follows the BMW i4 and iX advert, which featured their hit song ‘Higher Power’,  and the British band’s performance in the virtual world of BMW JOYTOPIA at the IAA Mobility in Munich.

"We’re proud to partner with BMW to create the world’s first tourable, rechargeable show battery – which will allow us to power our concerts almost entirely from clean, renewable energy”, says Coldplay’s Chris Martin.

This innovative joint venture is made possible by the BMW i3 batteries, which were the first in the worldwide automotive industry suitable for second-life use without additional processing. The technology is an essential part of the BMW Group’s vision of sustainability and circular economy.

A BLUEPRINT FOR FUTURE EVENTS.

The show battery will provide almost all of electric power during the live performances with more than 40 recyclable car batteries, making the series of concerts more sustainable. The collaboration between BMW and Coldplay sets new benchmarks and could become the blueprint for the entire live industry.

"A common awareness of sustainability has led during recent years to an intensive, creative co-creation process between BMW and Coldplay,” emphasises Jens Thiemer, Senior Vice President Customer and Brand BMW. “With the use of second-life batteries from BMW i3 vehicles we are now helping Coldplay’s live performances become more sustainable.”

ELECTRIC PERFORMANCE.

The storage technology for the power supply during the live performances will be provided by partly recyclable BMW i3 batteries. By providing almost all electric power during the live performance, the show battery will replace the usual diesel and petrol generators. This will result in a reduction of the carbon footprint for the band's live performances.

They will be recharged using a range of renewable sources including solar installations, a kinetic stadium floor, power bikes and generators powered by Hydrotreated Vegetable Oil. The kinetic stadium floor and the power bikes will harness the collective power of the fans themselves.

A LONG-STANDING BOND.

The partnership between BMW and Coldplay goes back to the year 2014. The band played in front of 1,500 enthusiastic fans, marking the end of their Ghost Stories Tour at BMW Welt in Munich. 

The campaign for the electric vehicles BMW iX and BMW i4 in June 2021 was the first major success of this collaboration between a brand and a band. BMW and Coldplay jointly developed the campaign in a unique co-creation process. The campaign song 'Higher Power' became a massive hit and the line “This joy is electric” the perfect brand message for the two new BMW premium models.