BMW has once again partnered with British GQ to celebrate the heroes who help shape the world we live in. The annual GQ event, for which BMW was the headline sponsor, was held at Soho Farmhouse in Oxfordshire. It explored and debated the relationship between luxury, media, politics, music, art, television, wellness and mental health. 

On stage was an extraordinary collection of contemporary music icons, fashion designers, wellness game-changers, comedians, politicians, international bestselling authors, film stars and activists, as well as an unprecedented collection of CEOs, digital disruptors and industry leaders from the world of luxury and beyond. 

As part of the premier event, guests took to the stage to share their thoughts and debate the big issues facing communities and industries across the globe. The 2022 guest list included Ewan McGregor, FKA Twigs, Rowan Atkinson, Declan Rice, Daisy Edgar-Jones, Adwoa Aboah, Angela Scanlon, and plenty more.

WANT TO HEAR MORE?

Edith Bowman is also the host of BMW's latest Play Next podcast series. Along with Glastonbury co-organiser Emily Eavis and Everything Everything frontman Jonathan Higgs, they talk to pioneering artists and shine a light on breaking into the music industry, top tips for new acts, and plenty more.

Find out more

Listen to Play Next podcast

BMW TAKES TO THE STAGE.

Two new and spectacular BMW models were on display at the event. The 8 x Jeff Koons and the BMW i7. Guests had the opportunity to explore the BMW i7, which allowed them to experience the in-car theatre screen. With a glass of champagne in hand, they enjoyed movie trailers featuring actors who were present at the event , such as Ewan McGregor and Daisy Edgar-Jones.  

If these two new BMW models have grabbed your attentioin, why not take advantage of the 48-hour test drives currently available on all BMW models? Dont miss out.

Book a 48-hour test drive