Without the roar of a combustion engine, what will driving sound like?
GQ Heroes has returned and this year, BMW brought their panel of visionaries and experts to reveal all about the principles behind their revolutionary sonic world for upcoming electric vehicles.
GQ editor Dylan Jones hosted the panel, featuring legendary composer Hans Zimmer, TV and radio broadcast DJ Edith Bowman, and Renzo Vitale, BMW Group’s Creative Director of Sound. They discussed how our experience of motion and perception of reality is shaped by what we hear, and what it means for vehicles of the future. For audiophiles and car enthusiasts, it’s an unmissable chance to discover more about an entirely new generation of BMW sounds.
GQ Heroes took place as a digital event, giving you unprecedented access to one of the world’s most exclusive cultural forums. The BMW Panel discussion is available to view on the GQ Heroes YouTube channel, alongside panels featuring the likes of Hollywood star Rami Malek and fashion icon Sir Paul Smith. Take the time to tune in and prepare to be inspired.