The benefits of the Intelligent Personal Assistant are extensive. In partnership with ConnectedDrive and BMW Navigation, it can provide the driver with expert guidance on all car systems and functionality, while also helping out with challenging traffic conditions and local knowledge like parking spaces. What’s more, if integrated with Microsoft Office 365 and Skype for Business, the BMW 1 Series can become a mobile office – allowing access to conference calls and emails.
One of the more intriguing and possibly life saving benefits is the vitality programme. Simply saying “Hey BMW, I feel tired” triggers a vitality programme that adjusts the mood lighting, music and temperature, amongst other things, in order to make the driver feel more awake and alert.