#DESIGN

DISCOVER BMW

HUMANISING TECHNOLOGY.

HUMANISING TECHNOLOGY.

Discover the team behind BMW's first ever visual identity for the new BMW iX's Intelligent Personal Assistant.

BMW iX3 PREMIER EDITION: A SEAMLESS LIFE.

BMW iX3 PREMIER EDITION: A SEAMLESS LIFE.

Discover the future of exploring thanks to the new BMW iX3 Premier Edition and its intuitive digital services.

BMW M4 COMPETITION x KITH.

BMW M4 COMPETITION x KITH.

Stylish streetwear brand KITH goes all-in with BMW to collaborate on an exclusive high-performance sports coupé.

BMW GOODWOOD SPEEDWEEK.

BMW GOODWOOD SPEEDWEEK.

Having taken the difficult decision to postpone the 78th Goodwood Festival of Speed and the Goodwood Revival, the organisers were determined that 2020 would not be a year without racing at Goodwood.

BMW VIRTUAL VIEWER.

BMW VIRTUAL VIEWER.

What better way to discover next-generation technology than through a next-generation experience?

THE X7 DARK SHADOW EDITION.

THE X7 DARK SHADOW EDITION.

Discover the premium details that make the limited edition BMW X7 Dark Shadow Edition so luxurious.

THE 4: THE MAGIC OF LINES.

THE 4: THE MAGIC OF LINES.

Discover Seungmo Lim's story as designer of both the concept and production vehicle of the new BMW 4 Series Coupé.

A NEW DIMENSION IN LUXURY.

A NEW DIMENSION IN LUXURY.

Project leader Jörg Wunder reveals how an idea was transformed into a luxury SAV.

ICONIC BMW SPORTS CAR STEPS DOWN.

ICONIC BMW SPORTS CAR STEPS DOWN.

From numerous awards to unmatched sales, discover the legacy of the iconic BMW i8 as it goes into end of production.

M8 8 OF 8 THOUGHT LEADERSHIP.

M8 8 OF 8 THOUGHT LEADERSHIP.

Michelle Roberts, Marketing Director of BMW UK, and Graeme Grieve, Chief Executive Officer of BMW Group UK share their thoughts on this exclusive ’spiritual successor’ to the original BMW 8 Series.

IMPRESSIVE – OPEN AND CLOSED.

IMPRESSIVE – OPEN AND CLOSED.

Discover what team members from the exclusive BMW Value Development Team had to say about the process of making the BMW 8 Series Convertible so luxurious.

LOOK ME IN THE i.

LOOK ME IN THE i.

Discover the beautiful details of the new BMW iX3 through the words and photography of BMW's expert Design Development team.

“IT HAS TO BE A UNIQUE SOUND...”

“IT HAS TO BE A UNIQUE SOUND...”

The new BMW 8 Series, whether in the coupé, gran coupé or convertible, is a sports car for aesthetes. This applied to look, performance and sound.

CES 2020: CHANGE YOUR PERCEPTION.

CES 2020: CHANGE YOUR PERCEPTION.

Discover the latest BMW innovations being unveiled at the Consumer Electronic Show 2020 (CES) in Las Vegas.

THE PAINT STORY.

THE PAINT STORY.

The world’s leading floral designers, the creative florists at Belgian ‘Team Ost’, matched flowers to three stylish body colours for the BMW 7 Series.