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#CULTURE

DISCOVER BMW

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BMW

A NEW AND BESPOKE ENGAGEMENT PLATFORM, DESIGNED FOR YOU.

BMW Inside Edge is a ground-breaking new programme, solely dedicated to BMW Company Car drivers.
BMW M4 COMPETITION x KITH.
BMW-M4

BMW M4 COMPETITION x KITH.

Stylish streetwear brand KITH goes all-in with BMW to collaborate on an exclusive high-performance sports coupé.
image_notset
BMW

A NEW AND BESPOKE ENGAGEMENT PLATFORM, DESIGNED FOR YOU.

Inside Edge is a ground-breaking new programme, solely dedicated to BMW Company Car drivers.
BMW PRESENTS 'PLAY NEXT'.
BMW

BMW PRESENTS 'PLAY NEXT'.

Discover BMW's ‘Play Next’ podcast series exploring pioneering new music and those who are pushing the boundaries.
THE PAINT STORY.
THE7

THE PAINT STORY.

Say it with flowers! The world’s leading floral designers, the creative florists at Belgian ‘Team Ost’, matched flowers to three stylish body colors for the BMW 7 Series.

IN THE SPOTLIGHT: JASON THORNE.
CAREERS

IN THE SPOTLIGHT: JASON THORNE.

BMW sat down with Jason Thorne to talk about his journey to become Experiential and Sports Marketing Events Manager at BMW UK.
LUXURY MUST AROUSE EMOTIONS.
DESIGN

LUXURY MUST AROUSE EMOTIONS.

Adrian van Hooydonk, Chief Designer of BMW Group, discusses the new appearance in the segment of BMW's most exclusive vehicles.
THE 3: THE MAKING OF AN ICON.
3-SERIES

THE 3: THE MAKING OF AN ICON.

Discover the evolution of the BMW 3 Series, known as the ultimate driver’s car.
ROAD TO COACHELLA WITH BMW i AND KHALID.
COACHELLA

ROAD TO COACHELLA WITH BMW i AND KHALID.

BMW i partners with Khalid for the Road to Coachella Valley Music and Arts Festival.
IN THE SPOTLIGHT: EMMA BENNET-MORRIS, GLOBAL LEADER DEVELOPMENT PROGRAMME, BMW UK.
CAREERS

IN THE SPOTLIGHT: EMMA BENNET-MORRIS, GLOBAL LEADER DEVELOPMENT PROGRAMME, BMW UK.

BMW sat down with Emma Bennet-Morris from the Global Leader Development Programme, and talked about moving to Munich.
IN THE SPOTLIGHT: MICHELLE ROBERTS, BMW UK MARKETING DIRECTOR.
CAREERS

IN THE SPOTLIGHT: MICHELLE ROBERTS, BMW UK MARKETING DIRECTOR.

From BMW Graduate to Marketing Director of BMW UK, spend a few minutes getting to know Michelle Roberts and hear more about her journey.
IN THE SPOTLIGHT: CHRIS LEARMONTH, MANAGING DIRECTOR FOR BMW PARK LANE.
CAREERS

IN THE SPOTLIGHT: CHRIS LEARMONTH, MANAGING DIRECTOR FOR BMW PARK LANE.

BMW sat down with Chris Learmonth, Managing Director for BMW Park Lane, and talked about working at BMW.
IN THE SPOTLIGHT: TAO DING, GLOBAL LEADERSHIP DEVELOPMENT PROGRAMME.
CAREERS

IN THE SPOTLIGHT: TAO DING, GLOBAL LEADERSHIP DEVELOPMENT PROGRAMME.

BMW sat down with Tao Ding to and talk about the Global Leadership Development Programme.
IN THE SPOTLIGHT: ZOE KEALEY AND HENRY OAKES, BMW STUDENT PLACEMENT INTERNS.
CAREERS

IN THE SPOTLIGHT: ZOE KEALEY AND HENRY OAKES, BMW STUDENT PLACEMENT INTERNS.

BMW sat down with Zoe Kealey and Henry Oakes, Student Placement Interns, and talked about starting at BMW.
IN THE SPOTLIGHT: LEON VAN SCHIE, GENERAL MANAGER MINI BRAND COMMUNICATIONS.
CAREERS

IN THE SPOTLIGHT: LEON VAN SCHIE, GENERAL MANAGER MINI BRAND COMMUNICATIONS.

BMW sat down with Leon Van Schie, General Manager MINI Brand Communications, and talked about working at MINI.