As an official partner of British Vogue’s Forces for Change initiative, BMW’s Head of Sustainable Design, Daniela Bohlinger, spoke with British Vogue about the realities of achieving sustainable travel without compromising on luxury. With hands-on experience in the development of the BMW i3, Daniela explains how this mammoth undertaking has involved redesigning both the product and the experience, inside and out, and is a fine balance between traditional design and innovation.
The commitment to a greener future is an on-going journey, where the shift in perspective is as important as anything else. Going from “less bad” to “fully aware and responsible” requires total focus and being open to solutions. “Sustainable design seeks new answers. We found them by questioning everything,” says the focused Bohlinger. And by everything she means down to the finest of design details.
The fully electric BMW i3, along with the entire electric and Plug-in Hybrid range, is a product of this commitment. Every element, from the materials and production technique to the final designs, was selected with sustainability in mind; whether it’s the yarn spun from natural-plant fibres such as wool and hemp, wood panelling is certifiably sustainable, or the dozens of plastic bottles recycled into every car.