BMW i was once again one of the official partners of the Coachella Valley Music and Arts Festival in 2019. For the last two years, BMW i has built up to the festival on social media with #roadtocoachella and has showcased a unique Coachella design for its BMW i models.
This year, the striking look featuring flames and the image of a wolf was inspired by the current album cover of global superstar Khalid.
“I love road-tripping, hopping in my car and driving back home to El Paso is 12 hours each way from LA. To me, BMW, especially BMW i8, is the embodiment of freedom on the road. I really feel like a free spirit when I’m driving and listening to music. I love making music that you can crank up and drive to with the windows down”, says Khalid.