RE-INVENTING THE WHEEL.
The new 22-inch P ZERO tyre has become the world's first tyre to receive the coveted FSC label. To earn this certification, Pirelli adapted its US plant in Rome, Georgia, to produce tyres using FSC-certified natural rubber and rayon.
From there, the tyres are delivered to BMW Group Plant Spartanburg, around 370 km away, and mounted on the BMW X5 Plug-in Hybrid. The star ∗ in the name indicates that the new tyre meets the BMW Group’s strict performance requirements, including particularly low rolling resistance and noise level.
Giovanni Tronchetti Provera, Pirelli’s Senior Vice President for Sustainability and Future Mobility, said: “With the world’s first FSC-certified tyre, Pirelli once again demonstrates its commitment to pursuing increasingly challenging goals in terms of sustainability, a testament to the constant work on innovative materials and increasingly cutting-edge production processes.”