BMW M is working with FUTURA 2000 as part of a multi-tiered project at Frieze that focuses on the fertile ground between art, innovation and design. This year's programme included Frieze Music, which featured Moses Sumney, Caroline Polachek, Zsela as well as DJ Uwuqi; and was co-curated by writer and curator Kevin McGarry and Hans Ulrich Obrist, Artistic Director, Serpentine Galleries London, in association with NeueHouse.
What’s more, Soho House and BMW i hosted an international program of events and experiences, which included an art talk where FUTURA 2000 and rapper Lupe Fiasco spoke about “Sights and Sounds”, moderated by writer Arty Nelson.
The annual contemporary art fair features around 70 L.A.-based and international galleries, alongside a site-specific program of talks, music and commissioned artist projects organized in collaboration with leading curators. Frieze Los Angeles is led by Victoria Siddall, Director, Frieze Fairs, and Bettina Korek, Executive Director, Frieze Los Angeles.