The storage technology for the power supply during the live performances will be provided by partly recyclable BMW i3 batteries. By providing almost all electric power during the live performance, the show battery will replace the usual diesel and petrol generators. This will result in a reduction of the carbon footprint for the band's live performances.
They will be recharged using a range of renewable sources including solar installations, a kinetic stadium floor, power bikes and generators powered by Hydrotreated Vegetable Oil. The kinetic stadium floor and the power bikes will harness the collective power of the fans themselves.
A LONG-STANDING BOND.
The partnership between BMW and Coldplay goes back to the year 2014. The band played in front of 1,500 enthusiastic fans, marking the end of their Ghost Stories Tour at BMW Welt in Munich.
The campaign for the electric vehicles BMW iX and BMW i4 in June 2021 was the first major success of this collaboration between a brand and a band. BMW and Coldplay jointly developed the campaign in a unique co-creation process. The campaign song 'Higher Power' became a massive hit and the line “This joy is electric” the perfect brand message for the two new BMW premium models.